Are you having trouble attracting new dental patients to your practice? Are your competitors doing a better job of dental digital marketing than you?
More and more dental practices are waking up to the fact that they need to consider dental marketing services if they want to compete with competitors and bring new patients through the doors.
One of the key ways that dentists can attract new business is with dental SEO marketing. But what exactly is this and what are the benefits of it?
In this article, we’ll look a dental internet marketing and discuss some of the advantages this may have for your dental practice.
What Is SEO?
SEO stands for Search Engine Optimization. It is the practice of improving the visibility of your website in the search engine results pages so that you get more organic traffic.
There are several key facets to SEO, these include:
On-page SEO – This refers to the creation of content for your website
Off-page SEO – This refers to anything that you do to promote your content away from your site
Technical SEO – This relates to the technical aspects of your website and how they can improve your rankings
SEO dental marketing incorporates the use of keywords, backlinks, as well as optimizing your dental web design so that it’s responsive and works on any device.
1. Your Competitors Are Probably Already Doing It
When you look at other dentists in your area, do they appear before or after you in the Google search rankings? If they’re before you, then chances are it’s because they’ve invested in their search engine optimization.
Sign up with a dental SEO marketing agency to improve your chances of being found online.
2. Dental SEO Marketing Helps Drive Conversion
If you want to improve the conversion rate of your website, you can do this with dental SEO marketing. This will naturally happen because in improving your SEO, you’ll be raising the bar on your website’s user experience.
A better experience for your users will lead to a higher conversion rate.
3. SEO Puts You in the Top Spot
If you have a website, you’ll want it to appear at the top of the local search engine results page. With so much competition out there, the only way you’ll be able to achieve this is with dental SEO marketing.
Did you know that over a quarter of people automatically go to the first Google result? The percentage rapidly drops the further down the list you are. If you’re not in the top five, you probably won’t get many clicks at all.
Invest the time in developing a content marketing strategy and use local relevant keywords to ensure searches point to your website whenever someone looks for a local dentist.
Your Surgery Can’t Do Without Dental SEO Marketing
If you want to be on the top spot and attract the lion’s share of new dental patients in your area, you’ll need dental SEO marketing. Beat your competitors at their own game and improve your conversion rates by implementing an SEO strategy immediately.
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