With about 35% of people not having a dentist across the country, there are always people on the lookout for one. There are also people who already have one that may be looking to change, for a variety of reasons.
When looking for a new dentist, the first thing many people do will Google local dentists in the area. That means coming across your dental website before they ever see your office.
If you’ve been wondering how to improve your dental website and attract more people to the office, this is how.
Search Engine Optimization
Search Engine Optimization (SEO) means improving your website in ways that will boost your website on search engines. That means when people Google local dentists in the area, your website will be higher in the results.
You can do this in a variety of ways, though it’s best to check in with an expert if you’re unfamiliar with SEO. One of the main ways is by including keywords on your website that people will often search for.
Dental SEO is important for bringing in new customers. Otherwise, people will look at a website above yours, and likely find another dentist first.
A Clean Design
If your website design isn’t already sleek, clean, and professional, you should look into getting it into shape.
If you have a design that’s busy or unprofessional, chances are, people won’t be attracted to your office. You might think it doesn’t matter if all of the information is there, but this isn’t true!
You can look into some great premade templates or hire a professional for a custom layout, but having a good design is essential if you want to maintain your website in a way that attracts customers.
Different dental offices have different services and specialize in a variety of things.
For clear dental marketing, make sure you showcase what you can actually do on your website. Therefore, people looking for those things will be more likely to contact you, as they know they won’t be wasting their time.
You should make it very easy to contact your office. Having a phone number is great, but some people are often uncomfortable talking on the phone!
It’s great for online advertising if you can have other ways to contact you, such as a form or email address. You might be surprised at the number of people that choose to utilize text-based options.
You could even have an online booking system for routine appointments.
Get Your Dental Website Looking Great
Your dental website is the first thing many potential clients will see — long before they ever see your office! Don’t forget to put effort into maintaining it.
If you have a nice, clean design with your services clearly listed and some good contact information, people will trust you. Don’t forget to improve that SEO to bring people to your site in the first place.
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