For every $1 spent on email marketing, the average return on investment is $42.
So, if you thought that email marketing was only for brands that sell physical products, think again. In fact, dental email can be the one factor that distinguishes your dental office from your competitors.
But, email marketing can be tricky. It’s important to make sure your messages are well-crafted and relevant to your audience. At the same time, you don’t want to put them off with too many emails.
So, if you’re ready to create an email marketing campaign that gets results, we’ve got you covered. Keep reading for everything you need to know!
Follow a Consistent Schedule
One of the most important factors in email marketing is consistency. People are more likely to remember to open your email if they know how often it arrives.
What you don’t want to do is let people know that you’ll email once a month and then spam them with daily emails.
Try to come up with a schedule and stick to it as closely as possible. For example, you could send a weekly dental hygiene newsletter and an occasional email about holiday hours or early closures.
Create Engaging Content
Make sure you’re providing valuable content that is relevant to your audience. This could be anything from dental health tips to news and updates about your practice.
Another way to make your content engaging is to add a call-to-action (CTA) at the end. Your CTA could encourage patients to make an appointment, for example.
Make It Mobile-Friendly
Think about how frustrating it is when you have to scroll back and forth to read an email that’s not optimized for mobile. You’re more likely to delete it rather than struggle to read it, and the same applies to your subscribers.
So make sure your email design is responsive and that your content is easy to read on a mobile device. You can also use responsive images to ensure that your dental marketing looks great no matter how it’s being viewed.
Segment Your List
Segmenting your email list means dividing it into different groups. These are based on factors like demographics, interests, or purchase history.
For example, you could segment your dentistry email list into returning patients and new patients. This way, you can offer new patients a discount on their first treatment and encourage returning patients to give you feedback.
When you segment your list, you increase the chances that your dental patients will get emails related to their preferences. This can help create a good email click through rate and encourage people to stay subscribed.
Comply With Anti-Spam Regulations
A non-negotiable component of email marketing for dentists is compliance with the CAN-SPAM Act.
This includes a series of email best practices like including a physical mailing address and giving subscribers a way to opt out of your emails.
Not only will this protect you legally, but your emails will have a lower chance of ending up in people’s “spam” folders.
Ready to Skyrocket Your Dental Email Strategy?
An effective dental email marketing strategy can be a crucial factor in standing out from other dentistry offices in your area.
Plus, email marketing is a great way to connect with your dental patients and keep them updated on everything going on at the office. So, be sure to follow these tips to give your campaign the best chance of success!
And for even more helpful tips for your dental practice, be sure to bookmark us and take a look at the rest of our blog.