If your dental practice doesn’t show up online, it doesn’t exist.
Marketing your dental practice is critical for your practice to survive and thrive during this digital age. The longer you wait to implement dental practice marketing strategies, the harder it will be for your dental practice to survive your competitors that are already doing it.
When people search for a dental practice, they either go to a search engine and search for a local dentist in their area or they ask for referrals from family and friends.
In this article, we will go over five digital marketing tools you should use to market your dental practice.
Google Adwords Keyword Planner
When doing online marketing as a dentist, it is highly important to start with the Google Keyword Planner. This tool will help you learn what keywords and phrases your potential patients use when searching for a dentist or particular dental service in your local area.
This can help you create effective marketing campaigns using terms and language your customers use. If you want to increase more veneer or dental implant patients within your practice, you can use this free tool. It will help you get a better idea as to how many people are searching for it in your local area.
YouTube
It’s important to remember that YouTube is owned by the largest search engine, Google. YouTube happens to be the second largest search engine.
Adding Youtube and other forms of video marketing into your marketing campaigns will increase your chances of having your dental practice show up on the first page of Google search results.
Consider doing a virtual video tour that can introduce your potential patients to your practice virtually. Create video testimonies of happy patients.
Also, you can provide educational videos on various dental procedures. All of these videos will help you increase awareness of your dental practice.
Google Places/ Google My Business
This tool allows you to create an online directory listing for your local dentist practice.
The Google Places listing shows up before organic search results. The listing helps your dentist practice show up on page one of search results. This makes it easier for new patients to find you.
Make sure to include all of your service offerings in your Google Places description as keywords. This will help you show up higher than your competitors. Include pictures and YouTube videos in your Google Places profile to help with search ranking results.
Landing Page
Sending customers to your company’s website to navigate through all of the information they’re looking for may cause them to get lost and distracted with all the various services you offer. Confused customers don’t buy or take action.
Landing pages send customers directly to the information they’re looking for without having to navigate and get lost all over your website.
So let’s say, for example, you want more veneer patients. You can create a landing page that provides all the information someone interested in veneers would want to know. And after they get fully educated and have trust with you, they can even provide their email address to get more information.
Unbound and lead pages are tools that can help you create beautiful and engaging landing pages without the need of hiring a developer or designer.
Semrush
Research shows that the majority of people who search online don’t go past page one of the search results. So, it is critical for your dental practice to show up on page one.
This particular tool will help you check on your competition to see exactly what you need to do to outrank them on search results.
This tool saves you a ton of time and guesswork by revealing your competitors’ online advertising strategy and budget. This will allow you to create a more effective and profitable market campaign. It will also allow you to dominate search results and increase new patients.
Social Media
There’s a long and ever-growing list of social media platforms, and businesses feel intense pressure to join in. Dental practices are no exception. Most people looking for a dentist today skim over websites and spend more time scrolling through social media posts.
In addition to prospective patients, local businesses also judge these posts. The opinion they share with customers can have a substantial impact on new patients growth.
Social media is one of the most powerful networking tools for four main reasons.
- It relies on photos and video, which appeal to our highly visual culture.
- The informal setting of social media reveals the genuine nature of a brand you meet. Employees peak at the inner workings, and over time, a good reputation can earn referrals from local businesses.
- Social media enables dental practices to boost posts and advertisements to increase views.
- One of the most powerful aspects of social media is its ability to network small businesses. These days, social media is connecting businesses in a very short period.
A small business, like a dental practice, can attract loyal followers and gain recognition from influential voices in town.
Networking on social media is all about making connections with people.
Dental practices should reach out to all local businesses on social media. But they should begin with hair salons, real estate agents, and restaurants in a seven-mile radius. These tips can help you organize corporate events where you can build relationships and trust.
Improve your Dental Practice Marketing
Today, it seems dental practices are everywhere. Consequently, the fierce competition to attract a limited number of new patients has lead to all types of marketing campaigns.
People typically don’t associate dental visits with having an amazingly good time. So having a good online presence helps relieve any anxiety a new patient may have about choosing your dental practice over your competitors.
We hope you found this information helpful and got some ideas of how you can implement this in your dental practice marketing strategies. Check out this blog for more information on how to attract, engage, and retain your dental patients.